"Blossom" Collection

Every now and then, we come across moments that define a new facet of our lives; and these moments are the dots of every step of our life journey.

With a premium selection of everyday leisurewear, persue strives to help you find those moments in clothing. Founded with a core belief in simplicity with the power of details in embroidery, the persue collection can easily be dressed up or down with the freedom to present what is uniquely you. We know that finding yourself is not easy. That is why we live by the rule of blank canvas. Take your time and let persue provides you with the colorful vibrancy in life. Only you can be an auteur to your inspiration!  We are here to elevate your journey and connect the dots you created every step of the way.  This is how we "persue".

persue believes in delicate embroidery details to highlight simplicity wearing.  Hence the embroidery used is a hand stitching legacy technique In india called silk thread work. Silk thread work is an ancient Indian craft that features  spectacular hand embroidery work. This beautiful and delicate work is achieved with painstaking Zardori stitching technique. Fine, multi-colored silk threads are hand embroidered in satin stitch and french knots with needle and thread . These vibrant threads are used to enhance the motifs and designs.